Volvo history: How the Swedish manufacturer became the leader in safety innovation
Synonymous with safety, reliability and quality, Volvo is one of Sweden’s emblematic brands. Known throughout the world as more of a premium marque, in Sweden it’s largely considered a practical family car. But, how did this practical family car come about?
Let us take you back to 1927…Volvo, Latin for ‘I roll’, was founded by Assar Gabrielsson and Gustaf Larsson in 1927, with the intention of making a car that put quality and safety first. It was created as a subsidiary of ball bearing manufacturer, SKF, in Gothenburg.
The company produced closed top and cabriolet models of their OV5 and PV4 models. Both were constructed to withstand the Swedish climate. However, car sales were slow. It was the first Volvo truck that proved to be an immediate success. It was truck sales that resulted in the Volvo’s financial success at the very beginning…
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